Great. Just Great.
We've already seen the NHL and IIHF bend over for RBK/Nike. Hockey uniforms have been adopted as their next swooshtika marketing tool. Now we have a man who spent 23 years developing a "brand strategy" for Anheuser-Busch to shill for the NHL.
When there is absolutely nothing to differentiate one mega-swill from another, the beer industry is based solely on brand marketing. Is this what we're going to see from the NHL now?
"My brand building knowledge coupled with my passion for the sport makes this a perfect opportunity to build on the current successes of the League and accelerate its positive momentum."Sigh.