2006-02-28

Great. Just Great.

NHL names LaBroad Chief Marketing Officer

We've already seen the NHL and IIHF bend over for RBK/Nike. Hockey uniforms have been adopted as their next swooshtika marketing tool. Now we have a man who spent 23 years developing a "brand strategy" for Anheuser-Busch to shill for the NHL.

When there is absolutely nothing to differentiate one mega-swill from another, the beer industry is based solely on brand marketing. Is this what we're going to see from the NHL now?
"My brand building knowledge coupled with my passion for the sport makes this a perfect opportunity to build on the current successes of the League and accelerate its positive momentum."
Sigh.

2 Comments:

Blogger P. Alonzo Harris Jr. said...

hmmm...interesting... i would have to see to what degree this practice would change the look of the uniforms before i made a judgement.

paul

2/28/2006 3:10 PM  
Blogger CasonBlog said...

Beware the Swooshtika. Nike promised to respect the integrity of the game too.

2/28/2006 3:55 PM  

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